Plan de Mureda was built in 1834 by Jan Matie Moroder da Scurcià, a trader of fashion accessories living in Ancona, as a summer house. Starting in 1869, his sons, Alois and Franz, exported wooden toys to the whole of Europe under the name of 'Gebrüder Moroder'. There was a small warehouse (today 'Pension Sole') next door where producers delivered their wares. Ortisei primary school now occupies the spot behind the building where the 1849-built stable used to stand.

In 1909, Rudolf Moroder de Lenért had a house with a sculpture workshop built on the grounds of 'Pitl Paul' farm. He called the new construction 'Villa Rudolfine' - a combination of his first name and the name of his wife, Josephine. Rudolf Moroder was awarded a gold medal at the 1900 Paris Exposition. His premature death in the First World War put an end to the 'Gebrüder Moroder's' production of sacred objects. The artist couple, Rudolf Moroder and Finy Martiner, lived and worked in Villa Rudolfine until the beginning of the 20th century.

Franz Moroder de Plan de Mureda extended little Lenért farmhouse and set up production of ecclesiastical art as a new branch of the 'Gebrüder Moroder' company. In 1906, he purchased an art school in Offenburg, which was managed by his sons, Eduard and Rudolf. Pre-1914, there were up to 40 artisans working at Lenért and Offenburg at times. His grandson, Norbert, is said to have carried on carving wood in this historical workshop before it closed down a few years ago. 

The building was bought at auction and converted in 1830 by Josef Senoner da Costa, a Val Gardena businessman in Nuremberg. In 1899, Franz Moroder (de Lenèrt) purchased the house and transferred the headquarters of his 'Gebrüder Moroder' company there from Plan de Mureda. He also opened the first bureau de change in Val Gardena in Cësa Costa. The hay barn next door belonging to the old farm site is still in its original state.