Haus Neu Pedetliva

The several-storey building was built in 1890 by the sculptor and publisher Anton Sotriffer. He opened a store selling general groceries here in 1920/21 that also sold wood carvings and wooden toys sourced from different producers in the valley and partly painted himself. An innovative spirit, Sotriffer experimented with new materials and products during the crisis between the two world wars. Sotriffer's shop still exists today.

This several-storey building was built in 1890 by Johann Baptist Sotriffer, owner of the Pedetliva farm, along the new valley road. In 1922, his son Anton (born 1893) opened a shop here, including a section dedicated to the direct sale of wood carvings and wooden toys produced in the valley.
While tourism flourished in the 1930s, the international export of Val Gardena carvings faced a decline. In this challenging interwar period, Anton Sotriffer responded with innovation, experimenting with new materials and products. The Sotriffer shop still exists today.
The Alt-Pedetliva farmstead, located below the road, dates back to the 16th century and is one of the few well-preserved historic farmhouses in the town centre.